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Unit1 Land of the Spree: Text Study——《21世纪研究生英语教材阅读教程》下册  

2012-02-24 01:19:04|  分类: Unit1《21世纪研 |  标签: |举报 |字号 订阅

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Pre-reading Questions

1. In the US, No Questions Asked Return Policy is a way to stimulate sales. Do you have any idea about it?
2. What is your most impressed shopping experience?  What happened to you when you want to return some items which you don’t like?

A key word in the title: spree

n. a brief indulgence of your impulses;a time of free and wild fun, spending, drinking, etc.
v. engage without restraint in an activity and indulge, as when shopping [spreed, spreed; spreeing ]

n     Asian consumers are on a spending/ buying spree, splashing out on anything from mobile phones to designer clothes.

n     My shopping spree nearly maxed out my credit card.

n     The government has started a construction/ building spree.

n     But the Taylor shooting spree is also troubling for another reason.

n     He went on a drinking spree.


Text Study

Pa1 How do you say “Victoria’s Secret” in Icelandic?

what does the sentence above imply?

 

Pa2 hit

n     Retailers are reporting a surprise hit this holiday season: luggage.

n     hit

n     = a conspicuous success

n     That song was his first hit and marked the beginning of his career.

n     We are bound to make a hit.


Pa1 luggage

what does the word "luggage" mean in para2, A or B?

n     A. Br. E = baggage (Am. E)

n     B. a case used to carry belongings when traveling

 

Ebags

http://www.ebags.com/department/messenger-bags

Bags

n     Packpack Handbags

n     Classic Handbags

n     Clutches

n     Cross-Body Bags

n     Day Travel

n     Designer Handbags

n     Evening Bags

n     Fabric Handbags

n     Faux Leather Bags

n     Hobos

n     Junior Handbags

n     Leather Handbags

n     Organizer Bags

n     Satchels

n     Shoulder Bags

n     Straw Bags

n     Totes

 

Pa4 beset

n     = annoy continually or chronically; assail or attack on all sides

n     China's food sector has been beset by poisonings and toxin scandals that have shaken consumer confidence.

n     Senegal was also beset by an energy crisis that caused widespread blackouts in 2006 and 2007.

n     Kenya itself has long been beset by bad governance, corruption and tribalism.

 

Pa4 in full swing

n     = proceeding with full vigor

n     This time of year is especially tempting, with both hunting and Christmas-shopping seasons in full swing.

n     With various social undertakings developing in full swing, the Chinese people as a whole have been constantly enhanced.

 

Pa5 roll out the red carpet for sb.

n     =  welcome

n     He was the first European head of state to visit their country, and they rolled out the red carpet for him.

n     Actually, not all stores in America roll out the red carpet for their customers.

 

Pa6 snap up

n     = get hold of or seize quickly and easily

n     The cheapest articles at the sale were quickly snapped up.

n     Chinese companies are trying to snap up energy assets across the globe with official backing from Beijing.

n     All around the country, bargain hunters are rushing to snap up discounted versions of the season's most popular items.

 

Pa6 hip

n     = informed about the latest trends

n     Meanwhile, Barbie has some hip new rivals on the scene.

n     Perhaps it is no surprise that gays find a hip city like New York hospitable.

 

Pa6 go for

n     = have a fancy or particular liking or desire for; make an attempt at achieving something

 

Pa7 be on the lookout for …

n     I am on the lookout for a good, cheap bicycle.

n     Cash-rich Chinese companies are on the lookout for acquisitions, hoping to take advantage of low asset prices.

 

Pa7 pitch

n     =throw or toss with a light motion

n     They pitched those noisy people out of their club.

n     Some people just pitch their rubbish over the wall.

n     I have a dream that one day I’m able to run, jump and pitch just as I used to do.

 

Pa7 The underwear retailer’s annual fashion show airs in Sweden, ...

n     air

n     =broadcast over the airwaves; make known to others (one’s opinions, ides, complaints,etc.), esp. in a noisy manner

 

n     This show will air Saturdays at 2 P.M.

n     She spoke on the radio, airing her views on welfare to the nation.

 

Pa8 fetch

n     = be sold for a particular amount of money

n     The old painting fetched a high price at the auction.

n     The house will fetch at least 30,000.


Pa8 And with cheap flights, Europeans say they can nearly break even on their travel expenses with the money they save on clothes and gifts.

n     break even

n     = make neither profit nor loss; attain a level at which there is neither gain nor loss, as in business, gambling, or a competitive sport

n     After two years of business, his store finally began to break even.

n     With the stock market going donw this year, I only expect it to break even.

 

Pa9 ..the greenback hit parity with the loonie.

n     --  the US dollars can be changed into Canadian dollars with same exchange rate

n     parity = functional equality

n     After falling as low as 77 American cents during the recession, the Canadian dollar has now returned to rough parity with the greenback.
n    The Australian dollar is back to parity with the greenback for the first time in more than nine days as world markets rise.

 

Para10 once the territory of the upper crust and corporate jet-setters

n     = once held by the upper-class and those who fly overseas to shop

n     upper crust

n     = the class occupying the highest position in the social hierarchy

n     jet-setter

n     = those who often ride a jet

 

Pa11 shuttle

n     = public transport that consists of a bus or train or airplane that plies back and forth between two points

n     airport shuttles

n     school shuttles

n     daily shuttles

n     The space shuttle can orbit at altitudes of up to 965 kilometers.

 

Pa12 Reykjavik

n     = the capital and chief port of Iceland on the southwestern coast of Iceland

 

Pa12 charades  

n     charade

n     = a composition that imitates somebody's style in a humorous waya word acted out in an episode of the game of charades

n     The election is over and it was a charade.

n     Charades has long been one of the most popular Western party games.

 

Pa13 windfall

n     = fruit that has fallen from the treea sudden happening that brings good fortune (as a sudden opportunity to make money)

n     The windfall allowed him to acquire six more shops --- and he was on his way.

n     Iraq's windfall from higher oil prices is grand.


Pa14 Canadians are also driving up sales …

n     drive up

n     The bank drove up interest rates.

n     The shortage of oil will probably drive prices up.

n     Once the crisis begins, falling bond prices drive up the cost of servicing the national debt.

n     drive up asset values

n     drive up earnings per share

 

Pa16 quick-turnaround jobs

n    turnaround= cycle time; turnover time


Pa18 Maureen Crampton … says British customers there tend to gravitate towards brands they have back home like Ted Baker and Thomas Pink. Christine Aquino, a manager at Pink, says British men have been buying the 140-thread-count Egyptian cotton "Prestige" line of dress shirts.

what does "thread count" refer to?

what is Egyptian cotton?

Why is a quotation mark added to the word “prestige”? and what kind of idea can customers read from this word?


Pa18 denim

n     Denim is a rugged cotton twill textile.

n     The word comes from the name of a sturdy fabric called serge, originally made in N?mes, the French town (de N?mes), by the André family. Originally called serge de N?mes, the name was soon shortened to denim.

n     Denim was traditionally colored blue to make blue "jeans", though "jean" then denoted a different, lighter cotton textile.

n     The contemporary use of jean comes from the French word for Gênes, Italy, where the first denim trousers were made.

 

Pa16 “They really wouldn’t understand ‘contemporary collections’, so we just say ‘denim’,” says Ms. Johnson.

n     -- The style of the fashion has a fresher, younger style which might confuse foreigners, thus to prevent this Mrs. Johnson just tells them that it is just 'denim' fashion or fashion that is made of jean material.

 

Pa17 shell out

n     = administer or bestow, as in small portions

n     I shall be expected to shell out (the money) for the party.

n     Payments can be even shelled out on a monthly basis.

n     Many of their clients are now pinched for cash and unwilling to shell out for expensive consulting projects.

 

Pa17 snatch up

n     = to grasp hastily or eagerly

n     And Intel travels far and wide to snatch up workers for its chip-making plants;

n     A person walks into a store wanting to buy a CD and decides, after scanning the thousands of albums available, which one to snatch up.

 

Pa18 gravitate to/ toward(s) …

n     = to be attracted to someone or something and tend to move towards them

n     The population gravitates towards the city.

n     Women gravitate toward jobs with fewer risks, more comfortable conditions, regular hours, more personal fulfillment and greater flexibility.

n     White profile owners appear to gravitate towards Facebook and Linkedin, while minority profile owners tend towards profiles on MySpace.

 

Pa18 … get so much bang for your buck

n     bang

n     = a vigorous blow; a sudden very loud noise; a conspicuous success

n     And if we can't figure out how to get a better bang for the buck, we're going to lose.

n     There's been a lot of conversation about we need to get the biggest bang for our buck.

n     We can use the theory to study the earliest moments of time just after the Big Bang.


Pa18 the boot-cut jean

n     what does "cut" mean in this expression?

n     what kind of style is boot-cut jean?

 

Pa18 embellished

n     = excessively elaborate or showily expressed; rich in decorative detail

n     She said selling tobacco products in embellished and attractive packages is very harmful.

 

n     embellish

n     = to make something more interesting or beautiful by adding details, ornaments, colours, etc.  to it

n     Nacy wears a dress embellished with lace and ribbons today.

n     Just tell the truth and don't embellish the story by any means.

 

Pa18 laid back

n     = adj.unhurried and relaxed

n     Consider the company's size and culture (is it fast-paced or laid back)?


n     lay back

n     Lay back, take a deep breath.

n     He laid back in his armchair and dozed off.

n     Having a cup of white coffee and reading a newspaper at a Cafe is the simplest way to kill the time in the hot and humid afternoon. Life here is just like a slow movie, so simply lay back and enjoy the show.

 

Pa20 brace for

n     = prepare (oneself) for something unpleasant or difficult

n     They braced for an attack.

n     He told me he had some bad news for me and I braced myself for a shock.

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